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eMail Marketing (The highest return for your money)

Posted on 7/30/2014 by Franc Simari in Advertising Sales Statistics eMarketing

My customer said: please don't try to sell me anything that I cannot generate a minimum of 8 times what you want me to pay for. This took place 14 years ago and still our customer.

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Cooperative Advertising (Cost Sharing)

Posted on 7/29/2014 by Franc Simari in Advertising Co-Op Advertising

Cooperative advertising is the sharing of costs for locally placed advertising between a retailer or wholesaler and a manufacturer. Many manufacturers have a set amount of cooperative advertising funds available per year, distributed as opportunities for collaboration arise. Manufacturers report, however, that much of this money goes unspent, as relatively few retailers and wholesalers pursue cooperative agreements.

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Co-Op Advertising

Posted on 7/29/2014 by Franc Simari in Advertising Co-Op Advertising

Definition: Advertisements by retailers that include the specific mention of manufacturers, who---in turn---repay the retailers for all or part of the cost of the advertisement

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A Good Business Logo Is All About Intelligent Branding

Posted on 7/29/2014 by Franc Simari in Branding Logo

A logo is more than an attractive piece of artwork used in advertising and on business correspondence. It is a key piece in your brand recognition puzzle; a good business logo is all about intelligent branding. It helps you establish brand recognition and ultimately ...

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Posted on 7/29/2014 by Franc Simari in Advertising Branding

You can adopt many methods to build your company or product's reputation. Branding is perhaps the most effective way to do this. The success of any business plan or mission statement is usually attributed to branding first. Contrary to many beliefs,...

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Advertising as seen in 2011

Posted on 7/29/2014 by Franc Simari in Advertising Billboard

When it comes to advertising, there are many different things that you can do to make your efforts more effective. One of the best things that you can do is to assess the resources that are available to you and do your best to make sure that you are doing...

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Why Small Businesses Need a Website

Posted on 7/28/2014 by Jessica Mousseau in Website Blogger Search Engine

With today’s ever growing technology, it’s surprising that many small business owners have yet to update their marketing strategies. According to Forbes, more than half of SMB owners or 52% do not have a website and 56% do not even measure the results of the marketing programs they actually have. Ultimately, online presence management is a major...

read more.. for Perfect Gifts by Perfect Givers.

Posted on 7/22/2014 by Franc Simari in Advertising Gift Certificates Gift Cards for Perfect Gifts by Perfect Givers. was designed for the gift giver. Gift givers usually don’t look for a bargain especially last minute gift givers.

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Use Vouchers and Coupons to Attract New Customers.

Posted on 7/22/2014 by Franc Simari in NinetyPercentOff Groupon Advertising Living Social Vouchers Coupons

Consumers like to save money, they are always looking for a bargain, some waste dollars to save nickels. If the occasion is right most pay and spend more than they should.

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Mobile Billboards Compelling Facts and Statistics

Posted on 7/17/2014 by Franc Simari in Mobile Ads Statistics Billboard Group Advertising

A recent research study shows: Mobile billboards are twice as effective in driving sales vs. static billboards 94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads. Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards. – SOURCE: Product Acceptance and Research, Inc. The advertising effect of being on the side of a Tri-Action sign is 4.3 times better than traditional advertising. – SOURCE: Capital Communication Group A study conducted by the Transportation Advertising Council found...

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