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Outdoor Advertising Statistics

Posted on 7/17/2014 by Franc Simari in Mobile Ads Results Statistics Studies

98% of in-car audiences indicated they noticed truck-side ads. - American Trucking Association 97% is the recall rate on mobile advertising. - Outdoor Advertising Magazine TACA’s market research 96% of respondents say mobile advertising is more effective than traditional outdoor advertising. - Outdoor Advertising Magazine...

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Rolling Lightning Advantages

Posted on 7/17/2014 by Franc Simari in Advertising NinetyPercentOff PerfectGives Mobile Ads Billboard Group Advertising

Rolling Lightning can’t be turned off, turned over, thrown out or ignored! Rolling Lightning work continually day and night! Rolling Lightning have a high reach and frequency! Rolling Lightning eliminate wasted circulation by concentrating the advertising message in your market area! Rolling Lightning are BOLD, COLORFUL and BEAUTIFUL! Rolling Lightning create and maintain a highly visible company image! Rolling Lightning quickly build brand awareness! Rolling Lightning provide your company’s presence in your competitor’s market area! Rolling Lightning are extremely flexible and versatile! Traffic...

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The Power of Mobile Advertising

Posted on 7/17/2014 by Franc Simari in NinetyPercentOff PerfectGives Advertising Sales Results Groupon Living Social

Have you ever stopped to think how powerful billboard ads are? Think about the companies that advertise on billboards. The majority of them are major companies with millions of advertising dollars to spend each year. There is no doubt this powerful advertising medium is one of the best. Now consider the power of a billboard, not one you drive by, but one that DRIVES BY YOU! Your advertisement will penetrate the minds of commuters, pedestrians and large crowds as they are captivated by the moving message that stands before them. And it is three messages not just one! If you’re not yet...

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The Art of Pricing

Posted on 7/15/2014 by Franc Simari in Sales Pricing

"The salesman knows nothing of what he is selling save that he is charging a great deal too much for it." --- Oscar Wilde Pricing has always been one of those elusive, slippery tasks that tends to frustrate business leaders. Obviously, knowing your costs of materials and labor involved is a critical factor, but how much of a margin do we add for profit? How can we justify pricing in our business while still being competitive in our market?

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How would a nine year old say it?

Posted on 7/14/2014 by Franc Simari in Sales Kids

I recently read a study that confirmed my suspicion that most people don't remember what we present to them in a sales call. The data suggested that the average buyer in a meeting will only remember one thing–one!–a week after your meeting. Oh, and by the way: You don't get to choose what that one thing is. Sigh.

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What is the difference between a distraction and a memorable distraction?

Posted on 7/14/2014 by Franc Simari in Advertising Mobile Ads

If advertising relies on interruption, what makes an interruption pleasant, unique and memorable, and what makes an interruption annoying, unpleasant, unwelcome.
But, what really makes a memorable interruption is when in addition to all of the above it also contains shared points of interest unique to the user. Believe it or not once something of interest catches people’s eye all negatives are easier to make go away.

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