If advertising relies on interruption, what makes an interruption pleasant, unique and memorable, and what makes an interruption annoying, unpleasant, unwelcome.
But, what really makes a memorable interruption is when in addition to all of the above it also contains shared points of interest unique to the user. Believe it or not once something of interest catches people’s eye all negatives are easier to make go away.
What is the difference between an interruption and a memorable distraction?
A interruption is a distraction that can be considered pleasant, annoying, informative, and unique.
An memorable distraction is when in addition to all of the above you also include shared points of interest unique to the user and the subject. Believe it or not once something of interest catches people’s eyes all negatives are easier to forgive.
When to turn to memorable distraction.
A memorable distraction may not be necessary if your brand is well established and known by most within and around your marketplace, in this case all you need is simple low key interruptions. However, if you are new, your brand is not established, you advertising budget is not bottomless and you need new customers, then you need all the help you can get.
Customer Loyalty programs are simple programs where merchants gently persuade their customers to keep them coming back.
Think about it, information overload is bearing on everyone and there is no sign of slowing down. Doing something that appears beneficial to consumers can turn an annoying interruption into a memorable distraction.
So, next time you advertise whether you are a cornerstone of your community or a new business just looking for new customers make you ads memorable. The bottom line is not that you need new customers, is how do I attract them? "Think Like a Customer"