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Mobile Billboards Compelling Facts and Statistics

Posted on 7/17/2014 by Franc Simari in Mobile Ads Statistics Billboard Group Advertising
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A recent research study shows: Mobile billboards are twice as effective in driving sales vs. static billboards 94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads. Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards. – SOURCE: Product Acceptance and Research, Inc. The advertising effect of being on the side of a Tri-Action sign is 4.3 times better than traditional advertising. – SOURCE: Capital Communication Group A study conducted by the Transportation Advertising Council found...

A recent research study shows:

  • Mobile billboards are twice as effective in driving sales vs. static billboards
  • 94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads.
  • Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards.

– SOURCE: Product Acceptance and Research, Inc.

 


The advertising effect of being on the side of a Tri-Action sign is 4.3 times better than traditional advertising.
– SOURCE: Capital Communication Group


A study conducted by the Transportation Advertising Council found that:

  • Messages on outdoor mobile billboards have a 97% recall rate
  • 96% of respondents said mobile advertising is more effective than traditional outdoor advertising

– SOURCE: Outdoor Advertising Magazine

 


Findings in a recent study on mobile advertising effectiveness concluded:

  • 91% of target audience noticed text and graphics on vehicle advertising.
  • 29% of those surveyed said they would buy products advertised on trucks.
  • 96% of viewers say mobile billboards have more impact than static billboards.

– SOURCE: American Trucking Association and 3M

 


 

  • Americans report spending an average of 15 hours a week in-car, either as driver or passenger.
  • Young men 18-34, elusive to TV advertisers, have huge exposure to outdoor media.
  • In-car audiences are a vital advertising consideration in all-sized U.S. media markets.
  • Outdoor and radio advertising are very complementary.

– SOURCE: Arbitron Inc./Edison Media Research

 


A European research study reported:

  • Mobile billboards boost name recognition 15 times greater than any other form of advertising.

– SOURCE: European Outdoor Advertising Assoc.

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