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It’s The Way We’ve Always Done It…Because It Feels Good

Posted on 10/21/2014 by Franc Simari in Advertising eMarketing Traditional

Posted by Daniel Newman in Marketing these are some of the most dangerous words in business. But all too often the way we have always done it is comforting. There is a certain feeling of satisfaction that comes from doing what has always worked. Since the past is a tremendous indicator of future behavior, we have long found ourselves looking to the past for validation and as you know, what you seek to find in data can often be made to exist regardless of whether it truly represents the right decision.

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Why Marketing Evolution Is Failing In The C-Suite

Posted on 10/21/2014 by Franc Simari in Advertising eMarketing

Posted by Daniel Newman in Marketing

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13 More Fall Marketing Ideas

Posted on 9/26/2014 by Franc Simari in NinetyPercentOff PerfectGives Advertising Coupons eMarketing

Fall is a season that speaks of change, which means it is the perfect chance for you to turn around some poor revenue streams that may be developing. When you marketing your business specifically for the fall season, you’re bringing about images of home for people, of family, and of the simple joys that come from jumping into a pile of leaves. It’s colorful, beautiful, and that’s what your marketing campaign will need to represent. It all begins with your level of celebratory influence that you include with each marketing efforts. There are so many great things about this season, from pumpkin patch excursions to Halloween to new back-to-school routines that you can choose an industry-specific relational concept and go with it. The more you enjoy Fall and it shows in what you promote, the better the following ideas will work for you.

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Plan your Fall Advertising & Marketing

Posted on 9/26/2014 by Franc Simari in NinetyPercentOff Advertising eMarketing

Here are 7 practical ideas you can use for your fall advertising and marketing:

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Multiplying Your Customer Base with Group eMail Marketing

Posted on 8/13/2014 by Jessica Mousseau in Advertising Group Advertising

is a new eMail marketing program offered only by HookedOnLocal.com to broadcast your messages to a wider audience, it works much like a newspaper or magazine page where one sees advertisements from different sources.

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Summer Advertising Tips and Strategies

Posted on 8/1/2014 by Franc Simari in NinetyPercentOff PerfectGives Advertising Billboard Group Advertising

Summer is a prime season for increasing your sales. More people get out of the home, people spend time outside, and there is a general sense of spending more with summer freedom. To get your part of the summer spending season, here are summer advertising tips you can use to direct customers to your store and even to your online website.

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eMail Marketing (The highest return for your money)

Posted on 7/30/2014 by Franc Simari in Advertising Sales Statistics eMarketing

My customer said: please don't try to sell me anything that I cannot generate a minimum of 8 times what you want me to pay for. This took place 14 years ago and still our customer.

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Cooperative Advertising (Cost Sharing)

Posted on 7/29/2014 by Franc Simari in Advertising Co-Op Advertising

Cooperative advertising is the sharing of costs for locally placed advertising between a retailer or wholesaler and a manufacturer. Many manufacturers have a set amount of cooperative advertising funds available per year, distributed as opportunities for collaboration arise. Manufacturers report, however, that much of this money goes unspent, as relatively few retailers and wholesalers pursue cooperative agreements.

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Co-Op Advertising

Posted on 7/29/2014 by Franc Simari in Advertising Co-Op Advertising

Definition: Advertisements by retailers that include the specific mention of manufacturers, who---in turn---repay the retailers for all or part of the cost of the advertisement

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Branding

Posted on 7/29/2014 by Franc Simari in Advertising Branding

You can adopt many methods to build your company or product's reputation. Branding is perhaps the most effective way to do this. The success of any business plan or mission statement is usually attributed to branding first. Contrary to many beliefs,...

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