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Cooperative Advertising (Cost Sharing)

Posted on 7/29/2014 by Franc Simari in Advertising Co-Op Advertising

Cooperative advertising is the sharing of costs for locally placed advertising between a retailer or wholesaler and a manufacturer. Many manufacturers have a set amount of cooperative advertising funds available per year, distributed as opportunities for collaboration arise. Manufacturers report, however, that much of this money goes unspent, as relatively few retailers and wholesalers pursue cooperative agreements.

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Co-Op Advertising

Posted on 7/29/2014 by Franc Simari in Advertising Co-Op Advertising

Definition: Advertisements by retailers that include the specific mention of manufacturers, who---in turn---repay the retailers for all or part of the cost of the advertisement

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