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Mobile Billboards Compelling Facts and Statistics

Posted on 7/17/2014 by Franc Simari in Mobile Ads Statistics Billboard Group Advertising

A recent research study shows: Mobile billboards are twice as effective in driving sales vs. static billboards 94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads. Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards. – SOURCE: Product Acceptance and Research, Inc. The advertising effect of being on the side of a Tri-Action sign is 4.3 times better than traditional advertising. – SOURCE: Capital Communication Group A study conducted by the Transportation Advertising Council found...

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Outdoor Advertising Statistics

Posted on 7/17/2014 by Franc Simari in Mobile Ads Results Statistics Studies

98% of in-car audiences indicated they noticed truck-side ads. - American Trucking Association 97% is the recall rate on mobile advertising. - Outdoor Advertising Magazine TACA’s market research 96% of respondents say mobile advertising is more effective than traditional outdoor advertising. - Outdoor Advertising Magazine...

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Rolling Lightning Advantages

Posted on 7/17/2014 by Franc Simari in Advertising NinetyPercentOff PerfectGives Mobile Ads Billboard Group Advertising

Rolling Lightning can’t be turned off, turned over, thrown out or ignored! Rolling Lightning work continually day and night! Rolling Lightning have a high reach and frequency! Rolling Lightning eliminate wasted circulation by concentrating the advertising message in your market area! Rolling Lightning are BOLD, COLORFUL and BEAUTIFUL! Rolling Lightning create and maintain a highly visible company image! Rolling Lightning quickly build brand awareness! Rolling Lightning provide your company’s presence in your competitor’s market area! Rolling Lightning are extremely flexible and versatile! Traffic...

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What is the difference between a distraction and a memorable distraction?

Posted on 7/14/2014 by Franc Simari in Advertising Mobile Ads

If advertising relies on interruption, what makes an interruption pleasant, unique and memorable, and what makes an interruption annoying, unpleasant, unwelcome.
But, what really makes a memorable interruption is when in addition to all of the above it also contains shared points of interest unique to the user. Believe it or not once something of interest catches people’s eye all negatives are easier to make go away.

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