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The Art of Pricing

Posted on 7/15/2014 by Franc Simari in Sales Pricing

"The salesman knows nothing of what he is selling save that he is charging a great deal too much for it." --- Oscar Wilde Pricing has always been one of those elusive, slippery tasks that tends to frustrate business leaders. Obviously, knowing your costs of materials and labor involved is a critical factor, but how much of a margin do we add for profit? How can we justify pricing in our business while still being competitive in our market?

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