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Your Customers Buy What They Want

Posted on 8/9/2014 by Franc Simari in Sales Results

If we all bought just what we needed, we'd all drive economy cars, never go out to eat, live in small houses and attend public school.

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eMail Marketing (The highest return for your money)

Posted on 7/30/2014 by Franc Simari in Advertising Sales Statistics eMarketing

My customer said: please don't try to sell me anything that I cannot generate a minimum of 8 times what you want me to pay for. This took place 14 years ago and still our customer.

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The Power of Mobile Advertising

Posted on 7/17/2014 by Franc Simari in NinetyPercentOff PerfectGives Advertising Sales Results Groupon Living Social

Have you ever stopped to think how powerful billboard ads are? Think about the companies that advertise on billboards. The majority of them are major companies with millions of advertising dollars to spend each year. There is no doubt this powerful advertising medium is one of the best. Now consider the power of a billboard, not one you drive by, but one that DRIVES BY YOU! Your advertisement will penetrate the minds of commuters, pedestrians and large crowds as they are captivated by the moving message that stands before them. And it is three messages not just one! If you’re not yet...

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The Art of Pricing

Posted on 7/15/2014 by Franc Simari in Sales Pricing

"The salesman knows nothing of what he is selling save that he is charging a great deal too much for it." --- Oscar Wilde Pricing has always been one of those elusive, slippery tasks that tends to frustrate business leaders. Obviously, knowing your costs of materials and labor involved is a critical factor, but how much of a margin do we add for profit? How can we justify pricing in our business while still being competitive in our market?

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How would a nine year old say it?

Posted on 7/14/2014 by Franc Simari in Sales Kids

I recently read a study that confirmed my suspicion that most people don't remember what we present to them in a sales call. The data suggested that the average buyer in a meeting will only remember one thing–one!–a week after your meeting. Oh, and by the way: You don't get to choose what that one thing is. Sigh.

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