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eMail Marketing (The highest return for your money)

Posted on 7/30/2014 by Franc Simari in Advertising Sales Statistics eMarketing

My customer said: please don't try to sell me anything that I cannot generate a minimum of 8 times what you want me to pay for. This took place 14 years ago and still our customer.

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Mobile Billboards Compelling Facts and Statistics

Posted on 7/17/2014 by Franc Simari in Mobile Ads Statistics Billboard Group Advertising

A recent research study shows: Mobile billboards are twice as effective in driving sales vs. static billboards 94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads. Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards. – SOURCE: Product Acceptance and Research, Inc. The advertising effect of being on the side of a Tri-Action sign is 4.3 times better than traditional advertising. – SOURCE: Capital Communication Group A study conducted by the Transportation Advertising Council found...

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Outdoor Advertising Statistics

Posted on 7/17/2014 by Franc Simari in Mobile Ads Results Statistics Studies

98% of in-car audiences indicated they noticed truck-side ads. - American Trucking Association 97% is the recall rate on mobile advertising. - Outdoor Advertising Magazine TACA’s market research 96% of respondents say mobile advertising is more effective than traditional outdoor advertising. - Outdoor Advertising Magazine...

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