Your browser (Internet Explorer 7 or lower) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.


Navigate / Profile / Search


Mobile Advertising Statistics

98% of in-car audiences indicated they noticed truck-side ads.

- American Trucking Association

97% is the recall rate on mobile advertising.

- Outdoor Advertising Magazine TACA’s market research

96% of respondents say mobile advertising is more effective than traditional outdoor advertising.

- Outdoor Advertising Magazine TACA’s market research

Mobile advertising generates 2.5 times more attention than a static billboard.

- Perception research

Individual vehicle advertising generates between 30,000 to 70,000 daily vehicle impressions.

- Outdoor Advertising Association of America, Inc.

91% of target audiences notices both graphics and text.

- American Trucking Association and 3M

Americans report spending an average of 15 hours per week in-car, either as a driver or passenger, and perceive traffic is getting worse. Commute times, from the recent Census, have increased 14% from 1990 to 2000.

- Arbitron National In-Car Study

Young men 18 – 34 elusive to TV advertising, have a huge exposure to outdoor media. With TV viewing levels dropping among young men, outdoor advertising can supplement the media plan. The average consumer spends 15 hours per week in the car while men 18 – 34 spend an astonishing 20 hours per week in the car: a 33% increase. Men, 18 – 34 clock 39% more miles each week (425 miles) verses the national average (306 miles.)

- Arbitron National In-Car Study

In-car audiences are a vital adverting consideration in all sized US media markets. Contrary to the perception that only people in large cities spend significant amount of time in-car, consumers in small and medium-sized markets also show long commute times and time spent in vehicles.

- Arbitron National In-Car Study

A significant amount of shopping occurs on the way home from work. Consumers report these purchases are contemplated during the day and on the way home. As such, outdoor advertising are vital to impact shopping and purchasing on the way home from work.

- Arbitron National In-Car Study

The more miles Americans travel in-car each week, the less time they spend with television. Mega-Milers – those who travel (as a driver or passenger) more than 260 miles per week in-car – are upscale, educated and far more likely to be employed full-time than the average American.

- Arbitron National In-Car Study

Outdoor advertising deliver immediate results for advertisers. 29% say outdoor advertising caused them to visit a retail store within a week. The more time spent in the car, the more likely that outdoor advertising motivates consumers to visit a retail store.

- Arbitron National In-Car Study

Features and Benefits


  • Rolling Lightning can’t be turned off, turned over, blocked, surfed out, thrown out or ignored!
  • Rolling Lightning work continually day and night!
  • Rolling Lightning have a high reach and frequency! (over 10,000 people per hour)
  • Rolling Lightning eliminate wasted circulation by concentrating the advertising message in your market area!
  • Rolling Lightning are BOLD, COLORFUL and BEAUTIFUL!
  • Rolling Lightning create and maintain a highly visible company image!
  • Rolling Lightning quickly build brand awareness!
  • Rolling Lightning provide your company’s presence in your competitor’s market area!
  • Rolling Lightning are extremely flexible and versatile!
  • Rolling Lightning allows you to have small area coverage or complete market saturation!
  • Rolling Lightning are easy to plan and produce for immediate impact!
  • Rolling Lightning act as a final reminder while people are in route to shop or at point of purchase!
  • Rolling Lightning Optionally and at no additional cost includes easy to remember web landing pages so your advertising keeps working online when no longer on the street!
  • Optional and Free* "Rolling Lightning" PLUS (were Voucher & Coupons are always at 90% off or Free) will help you market to the deal seekers but you can't get ripped off.
  • Optional and Free* "Rolling Lightning" PLUS helps you market to Gift Givers. Perfect all the time especially during Gift Giving Season.
  • Rolling Lightning is very cost effective
  • Rolling Lightning is 100% tax deductible!
  • Rolling Lightning is priced and designed to work for brick and mortar business in small to large towns.
  • Rolling Lightning is affordable! (lowest cost per consumer reach, only $6 per 1,000 that's $0.006 per viewer or to make it simpler 16 people for every  Penny you pay)!
  • Rolling Lighting is advertising with surgical precision, more powerful and effective than Radio, TV, Newspaper, Telephone Book, Web because its presence commands attention and generates results only where you want to be.