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Search Engine Marketing

 

Search engines are the gateway through which your potential customers will find your products or services. To be competitive, your website needs to show up on the first page of organic search results (preferably in the top 10 results).

Search marketing allows you to reach out to an audience that’s already interested in what you’re offering, in two distinct ways.

Search Engine Optimization (SEO) Services

Search engine optimization, or SEO, is the process of improving your website’s visibility in the “organic” (unpaid) search results. An optimized website will rank high consistently on major search engines and attract more qualified traffic.

Our services include providing your website with fresh, relevant and interesting content that search engines and humans are looking for. Using our expertise, tools and constant in-the-know, and by staying abreast of the evolving technologies, we’re able to ensure that your website will never fall “behind the times.”

Pay-Per-Click (PPC) Management Services

Pay-Per-Click, or PPC, advertising is the paid component of our search marketing services, and complements SEO efforts to deliver you even greater results.

Our PPC management services include setup, maintenance and constant monitoring of your Google Adwords campaign – an updated and fresh campaign yields the best results. We specifically target your campaign based on relevant keywords and other criteria, so you show up precisely how you want to.

Aside from Google being the #1 website globally, it has an expansive network that allows your ads to appear on multiple partner web sites. This means that your ads will reach audiences all over the internet, immediately after your ads are set up and approved.


Search Engine Optimization Two of the top three most visited websites in the Unites States are search engines - Google and Yahoo!. Bing is not far behind. Google alone handles over 75 billion search queries every month. Your prospective customers use specific keyword phrases to locate the goods or service you provide. Ranking well on these specific phrases can lead to a steady source of exposure and new prospects. Search engines are constantly making adjustments to the way that they rank websites. The goal of their adjustments is to present the most relevant possible list of quality websites in the results for each user’s search. Our goal is to help our customers improve their relevancy for particular phrases, move as high up the results list as possible and to maintain rankings over time in spite of shifts to search engine algorithms.